Rudbeckias like full sun, but they also will do well in partial shade. Plant them in well-drained, not overly rich soil. Removing spent flowers in order to stimulate continuous bloom. They provide winter interest and the seeds are a source of winter food for small birds. Plants will self seed, so if this becomes a maintenance issue it is best to cut back in the fall. Very easily dividable in the spring. It makes a great cut flower.